“XERBEX doesn’t just sell fitness equipment to projects — we help projects have a fitness facility that is good, genuinely usable, worth the investment, and looked after for the long term.”
2020
Brand Founded
50+
Projects Supplied With Equipment And Solutions
5
After-Sales Service Teams
4
On-Site Service Areas — Bangkok & Vicinity, Chiang Mai, Chonburi, Ratchaburi
01 — Who We Are
Who XERBEX Is
XERBEX is a complete Commercial Fitness Solution provider for projects that want to build and maintain a quality exercise space — one that suits real usage and can be cared for over the long term. XERBEX doesn’t see itself as an equipment seller, but as a partner to clients in building and maintaining a gym from start to finish.
Core of the Brand
Consultation · Gym Planning & Layout · Equipment Selection · Supply · Installation · Inspection & Handover · After-Sales · Repair & Maintenance · Preventive Maintenance · Spare Parts Support
Extended Through the Group
Flooring Solutions via Ultima Flooring · Content · Marketing · Digital Marketing · Software / Digital Solutions · other Novitat Group business solutions — capabilities the group brings in when clients need them, not a core service.
“Commercial-grade quality, at a reasonable level of investment, backed by long-term care.”
02 — The Market Gap
Most projects aren’t short on budget — they’re short on options at the right grade for the budget they have.
That’s why XERBEX makes Commercial-grade fitness rooms accessible to everyday projects, with a team that keeps coming back to look after them — not one that disappears after installation day.
Side 1
Global Premium Commercial Brands
High quality and a strong image, well suited to luxury projects — but the investment is very high, and can exceed what a mid-scale project actually needs.
Side 2
Home Use Equipment
Lower priced and easy to access — but not built for continuous, commercial-level use.
03 — The Real Problem
Our mission is to reduce the headache
for the people responsible for a gym.
Customer Insight
Customers don’t just want “good equipment” — they want confidence: that they chose the right type, suited to real usage, that won’t break often, and that if it does, someone is accountable, spare parts and technical support exist, and they won’t have to chase a technician themselves.
Peace of Mind
XERBEX sells peace of mind to the people responsible for a gym.
04 — Purpose, Promise & Essence
The Core of the Brand
Brand Purpose
To make having a good-quality gym easy — for both the project owner and the people who have to look after it.
Brand Promise
We won’t just deliver your gym — we’ll help keep it working well for the long run.
Brand Essence
Commercial Confidence — confidence for every fitness project. Confident before you buy · confident during installation · confident during use · confident when something goes wrong.
05 — Positioning
Commercial Grade. Smart Investment.
Complete Support.
Commercial-level quality — a reasonable investment — with someone looking after it for the whole time you use it.
1. Commercial Grade
Products suited to real-world use
2. Smart Investment
Investing sensibly, with an eye on Total Cost of Ownership
3. Complete Solution
We don’t just sell the equipment
4. Accountable Service
Someone is accountable after the sale
Tagline
Beyond The Gym
Brand Relationship
Partnership, Not Transaction
Service Philosophy
Reduce Downtime. Reduce Headache.
06 — Beyond the Gym
Beyond the Gym Is a Brand Philosophy,
Not Just a Tagline
What the customer sees is “a gym.” What XERBEX has to look beyond is the people who use it, the people who maintain it — operations, service, maintenance, the customer experience, the project’s image, and the long-term outcome.
1. Beyond Equipment
We don’t just deliver machines — we deliver a fitness room that genuinely works, from layout planning and spec selection matched to user numbers, through to installation and handover.
2. Beyond Delivery
Our responsibility doesn’t end on delivery day. We come back to inspect and maintain the room periodically, so it stays ready to use at all times.
3. Beyond the Gym Room
When a project needs more than a fitness room, we extend further through Ultima Flooring and the wider capabilities of Novitat Group.
“We don’t just think about how to build a gym — we think about how to make that gym create value for the customer for its whole working life.”
07 — Brand DNA
Five Things That Define This Brand
Commercial Reliability
Products and solutions must be chosen for how they’ll actually be used — not just for what’s on a spec sheet.
Smart Investment
We look at Total Cost of Ownership — purchase price, service life, reliability, maintenance, spare parts, downtime, and service.
Complete Responsibility
Accountable from Consult → Design → Supply → Install → Maintain → Support.
Proactive Care
Good service shouldn’t start only after something breaks — inspection, preventive maintenance, and long-term care come first.
Grow Beyond
We treat the relationship as a long-term partnership, ready to find further solutions as a customer’s needs change.
08 — Core Values
Four Words Everyone on the Team Should Know
Built for Real Use
Commercial has to mean commercial — specs must match real usage, not just be the most expensive or the cheapest.
Smart Value
Decisions are made on lifetime cost, not on day-one purchase price.
Stay Responsible
Service and after-sales are part of the XERBEX product, not an add-on.
Partner First
We don’t just ask “what can we sell” — we ask “what’s actually best for the customer.”
Brand personality: Professional · Knowledgeable · Reliable · Practical · Responsive · Straightforward · Modern · Approachable
09 — Mission
Five Mission Statements
- Make Commercial-grade fitness solutions accessible for projects with a wide range of budgets.
- Design solutions from how they’ll actually be used, not just to sell a product.
- Build after-sales and preventive maintenance that customers can depend on, measured by facility uptime, not units shipped.
- Reduce the burden and worry for the administrators and managers responsible for a fitness facility.
- Develop new solutions that help a customer’s business grow beyond just having a gym.